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Spain - Breweries

La Sagra

Click on a beer glass for more information

Madri Excepcional Beer Glass Madri Excepcional Beer Glass

Additional Information

The La Sagra brewery was founded by Carlos Garcia in 2011 in Toledo, close to Madrid, Spain. The Brewery was bought out by Coors in 2017.
Madri Excepcional is a collaboration between Molson Coors in the UK and La Sagra Brewery. It is brewed in Yorkshire and also brewed in Canada by Molson Coors for the Canadian market.
In 2022 Madri had a serious marketing push and became the 16th biggest draught beer brand in british pubs.
Some of the Brewery's Range
Madri Excepcional - Launched into UK pubs in 2020.
La Sagra -
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Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.

Below are some notes to help identify some of these changes and an aid to reference the year of the glass.

Old La Sagra Logo

Madri Excepcional
Logo & Font

2020 to Date
The guy on the logo is known as a "Chulapo" who were part of Madrid's society in the 19th century.
(2022 Shown)


Madri Beer Mat Madri Beer Mat

A Madri Excepcional beer mat (W9.3 x H9.3 cm).
Picked up from a pub in Minster August 2024.
(Circa 2022 to 2024).