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Heineken Brewery

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Additional Information

Heineken is not only the largest brewer in the Netherlands, but also the third largest in the world and the world's most international brewer. The company started in 1864 when Gerard Adriaan Heineken bought the Haystack brewery in Amsterdam and in 1873 Heineken's Bierbrouwerij Maatschappij N.V (HBM) was established.
Other key dates in Heinekens History
1932 Heineken co-founds Malayan Breweries and starts to brew Tiger for the first time (It was renamed to Asia Pacific Breweries (APB) in 1989)
1968 Heineken acquires Amstel, Its major rival in the Netherlands.
1975 A new brewery opens in Zoeterwoude, the largest modern brewery in Europe at the time.
1991 The former Amsterdam Brewery is converted into a Heineken Museum which was renamed in 2001 as the Heineken Experience
2003 Heineken acquires Brau Union in Austria, Romania, Hungary, Czech Republic and Poland.
2007 Heineken acquires the Krusovice Brewery in the Czech Republic.
2008 Heineken acquires Scottish & Newcastle in the UK
2012 Heineken acquires full control of Asia Pacific Breweries (APB).
Some of the Brewery's Range
Heineken -
Heineken Export - Launched in 1992
Heineken Silver -
-

Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.

Below are some notes to help identify some of these changes and an aid to reference the year of the glass.

 Old Heineken Logo

Heineken
Logo & Font
c1954 to 1960
Red Star (Dutch Market) circa 1954, only the name Heineken appears in the black ribbon which has a clear border. The font changed from all uppercase to rounded lowercase letters (except H) to give a happy and friendly appearance. The Main Hop leaf design is 5 pointed like the star. Note the top of the "K" is different compared to the other fonts

 Old Heineken Logo

Heineken
Logo & Font
c1960s
Coat of Arms (Export Market) circa 1960s, the black ribbon has a clear border. The Main Hop leaf design is 5 pointed like the star. Note the top of the "K" is different compared to the early font

 Old Heineken Logo

Heineken
Logo & Font
c1970 to 1974
The black ribbon now has a white border.





(see 1974 advert below)

 Old Heineken Logo

Heineken
Logo & Font
c1974
The ® symbol appeared above the last "n" on the black ribbon circa 1974.
The black ribbon also had a small change on the end angles, which remained the same to around 1998.
(1975 glass shown)

 Old Heineken Logo

Heineken Logo
1980s (Style 1)
During the 1980s the Hop leaf design changed to a more natural look, this remained the same until 1993
(1992 shown)

 Old Heineken Logo

Heineken Logo
1980s (Style 2)







 Old Heineken Logo

Heineken Logo
1993 to 1998
From 93 "Trade Mark" can be seen either side of the star. The Hop leaf design now has 3 basic main leaves.


 Old Heineken Logo

Heineken Logo
1998 to 2011
The banner changes design after 24 years of being the same and the Hop leaf design changes again, now it has 3 fuller looking main leaves.
(2005 Shown)

 Old Heineken Logo

Heineken Logo
2011 to 2015
The banner changes agian, most of the white boarder has now gone and the Hop leaf design looks more like 1 leaf and 2 hop cones now.
(2012 Shown)

 Old Heineken Logo

Heineken Logo
2016
The banner has gone and the Hop leaf design is now 3 hop cones. The red star now has a white boarder

(2016 Shown)

 Old Heineken Logo

Heineken Logo
2016 to date
The banner is now Green.



(2017 Shown)
Heineken Beer Mat Heineken Beer Mat

A Heineken beer mat (W9.5 x H9.5cm). Part of a collection given to me in September 2020. International Heineken Hot Air Balloon Meeting, Henry VIII(G-AXVU) circa early 1970s.
Note: World Altitude record set 14th July 1972

 Heineken Beer Mat Heineken Beer Mat

A Heineken Ice Hockey League beer mat (W9 x H9cm) No.10 in a series of ten. Part of a collection given to me in September 2020
Competition on the beer mat ran from May 1986 to 28th Febuary 1987.

 Heineken Beer Mat Heineken Beer Mat

A Heineken Jazz Festival, Rotterdam October 1990 beer mat
(W10.7 x H10.7cm). Part of a collection given to me in September 2020

 Heineken Beer Mat Heineken Beer Mat

A Heineken beer mat (W10.7 x H10.7cm). Part of a collection given to me in September 2020, circa 1990.

 Heineken Beer Mat Heineken Beer Mat

A Heineken beer mat (W9.4 x H12.3cm).
As payment for the sweatshirt is payable to "Whitbread Hind Collection" I would guess this beer mat is pre May 2000, before Whitbread sold its beer brewing operations to Interbrew.

 Heineken Beer Mat Heineken Beer Mat

A Heineken Cold Filtered beer mat (W9 x H9cm), part of a collection given to me in September 2020, circa 1996.

 Heineken Beer Mat Heineken Beer Mat

A Heineken beer mat (W10.6 x H10.6cm).
Picked up from my local in September 2018
Old Heineken Advert

A 1974 Heineken advert with Star Treks Mr Spock showing the Heineken logo at the time