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Netherlands - Breweries

Amstel Brewery

Click on a beer glass for more information

Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass Amstel Beer Glass

Additional Information

Amstel is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam, Netherlands. It is named after the Amstel River. In 1968 it was taken over by Heineken International, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.
Some of the Brewery's Range
Amstel Lager -
Amstel Radler - Introduced in 2013
Amstel Malt -
Amstel Bock - Brewed since 1983. In 1996, the name was changed to Amstel Herfstbock. In 2003 the name was changed again back to Amstel Bock.

Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.

Below are some notes to help identify some of these changes and an aid to reference the year of the glass.

Old Amstel Logo

Amstel Logo
Pre 1968
Pre merger with Heineken


Old Amstel Logo

Amstel Logo
Pre 2000
"Amstel Lager All Over The World" around the logo.

Old Amstel Logo

Amstel Logo
?? to ??




Old Amstel Logo

Amstel Logo
2000 to 2011
"Lager Bier Amstel Brouwerij B.V. Amsterdam Holland" around the logo.

Old Amstel Logo

Amstel Logo
2000 to 2011
"Lager Beer Brewed to the Amstel Trandition" around the logo.

Old Amstel Logo

Amstel Logo
2011 to ??
"Amstel Bier Brewed to the Amstel Trandition" around the logo.
(2015 Shown)

Old Amstel Logo

Amstel Logo
?? to Date
(2018 Shown)


Amstel Beer Mat 3 Front Amstel Beer Mat 3 Back

An Amstel beer mat,
part of a collection given to me in September 2020
(Original date unknown)

Amstel Beer Mat 4 Front Amstel Beer Mat 4 Back

An Amstel beer mat,
part of a collection given to me in September 2020
(Original date unknown)

Amstel Beer Mat 1 Front Amstel Beer Mat 1 Back

A UK Amstel Beer Mat picked up from a Sheerness pub in 2017.
"Amstel Bier Brewed to the Amstel Trandition"
around the logo.

Amstel Beer Mat 2 Front Amstel Beer Mat 2 Back

A Dutch Amstel Beer Mat (date unknown pre 2019)
"Amstel Bieren Volgens De Amstel Traditie Gebrouwen"
around the logo.