Netherlands - Breweries

De Drie Hoefijzers (The 3 Horseshoes) brewery, was founded in 1538 and run by the Smits van Waesberghe family for six generations. In 1628 the brewery was renamed De Drie Hoefijzers, after the name of the forge De Drij Hoefijssers located opposite the brewery.
The logo of Smits van Waesberghe disappeared at the end of the 1930s to make way for the logo of the Three Horseshoes.
In 1968, the brewery merged with the Rotterdam brewery Oranjeboom. The company was part of the Dutch branch of the British Allied Breweries and was named: Verenigde Bierbrouwerijen Breda-Rotterdam B.V.
On the 5th April 1993, the name of the brewery was changed again to Oranjeboom Bierbrouwerij B.V.
In 1995 Interbrew (later Inbev) took over the brewery and on the 29th May 2004 the Oranjeboom brewery in Breda was closed.
In 2007, the brand 3 Horseshoes along with Breda and Oranjeboom was sold in a management buy-out to United Dutch Breweries BV.
Some of the Brewery's Range
Breda -
Brada Royal -
-

Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.

Below are some notes to help identify some of these changes and an aid to reference the year of the glass.