Greece - Breweries
Mythos Brewery
Click on a beer glass for more information
Additional Information
Mythos Brewery is the second largest Greek brewery, best known for its Mythos brand. The company is descended from Henninger Hellas S.A., the local Greek distributor of the German Henninger beer, founded in 1970. In 1992, the Boutari Group purchased the company, and in 1994 it was renamed the Northern Greece Brewery Ltd., as part of a strategy to turn it into a genuine domestic Greek beer company. This was accomplished by the introduction of Mythos beer in 1997, and in 2001 the company renamed itself as the Mythos Brewery Ltd., as Mythos had become its primary product. In 2004 Scottish & Newcastle became majority shareholders then In April 2008, S&N's operations were sold to Carlsberg and Heineken, the former acquiring the Mythos brand.
Some of the Brewery's Range
Mythos - "myth" in Greek was introduced in 1997.
Mythos Red -
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.
Mythos Unicorn
1997 to 2001
Known as the Northern Greece Brewery Ltd from 1994 to 2001.
Mythos Font & Logo
Mythos lager beer was first introduced in 1997
Mythos Unicorn
2001 to Circa 2010
Known as the Mythos Brewery Ltd from 2001.
Mythos Font & Logo
Unicorn logo changed
Mythos Unicorn
2001 to Circa 2010
Known as the Mythos Brewery Ltd from 2001.
Mythos Font & Logo
Beer removed from logo.
Mythos Unicorn
Circa 2010 to ?
Unicorn logo re-designed
Mythos Font & Logo
Font re-designed, tail on the "t" and loop missing on the "h"