Site Logo Whitbread Brewery Logo

England - Breweries

Whitbread Brewery

Click on a beer glass for more information

Whitbread Beer Glass 000818B064 Mackeson's Beer Glass 000849B065 Whitbread Tankard Beer Glass Whitbread Beer Glass 002409B140 Whitbread Beer Glass 002578B149 Whitbread Beer Glass 000793B064 Whitbread Beer Glass 002674B154 Whitbread Beer Glass 001202B088 Whitbread Beer Glass 000547B014 Whitbread Beer Glass 000757B060 Mackeson's Beer Glass 000806B061 Whitbread Beer Glass 000707B057 Whitbread Beer Glass 000461B041 Whitbread Beer Glass 001355B097 Heldenbrau Beer Glass 000715B057 Whitbread Beer Glass 002663B153 Whitbread Beer Glass 002707B154 Whitbread Extra Stout Beer Glass 002708B154 Heldenbrau Beer Glass 000805B064 Whitbread Beer Glass 000710B057 Whitbread Beer Glass 002141B126 Whitbread Beer Glass 000117B035

Additional Information

Established in 1742, Whitbread is one of the UK oldest companies. In 1750 Samuel Whitbread created the first purpose-built mass-production brewery in the UK, when he moved his brewing operations to Chiswell Street on the eastern rim of Georgian London, from two smaller breweries in Old Street and Brick Lane. Over the following years, Whitbread became a household name throughout the country. Brewing on this site continued until the last tanker pulling out of the South Yard on April 13 1976, bringing to an end a 225-year era. In 2001 Whitbread sold the breweries and left the pub and bar business, refocusing on the growth areas of hotels and restaurants.
Some of the Brewery's Range
Mackeson - First brewed in Hythe, Kent, by Mackeson's Brewery in 1907. Whitbread acquired the brand in the 1929.
Whitbread Tankard - Appeared around 1960.
Whitbread Brew Master - Trademarked in October 1965.
Whitbread Trophy - Appeared around 1972.
Whitbread Pale Ale -
Whitbread Extra Stout -
Heldenbräu - Appeared in 1980.

Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.

Below are some notes to help identify some of these changes and an aid to reference the year of the glass.

Old Whitbread Logo

Whitbread Logo
Circa 1950s/60s

Old Whitbread Logo

Whitbread Logo
Circa 1960s

Old Whitbread Logo

Whitbread Logo
Circa 1970s

Old Whitbread Logo

Whitbread Logo
?? to ??
(2008 Shown)

Old Whitbread Logo

Whitbread Tankard Logo
Circa 1960s
(EIIR Glass shown)

Old Whitbread Logo

Whitbread Tankard Logo
Circa late 1970s early 1980s



Whitbread Beer Mat 1 Front Whitbread Beer Mat 1 Back

A Whitbread beer mat (W9 x H9cm).
Win a night out with a top model.
Part of a collection given to me in September 2020
(Original date unknown)

Whitbread Beer Mat 2 Front Whitbread Beer Mat 2 Back

A Whitbread Brew Master beer mat (W9 x H9cm).
Drink Drive campaign
Part of a collection given to me in September 2020
(Original date unknown circa 1980s)

Whitbread Beer Mat 3 Front Whitbread Beer Mat 3 Back

A Whitbread beer mat (W9 x H9cm).
Part of a collection given to me in September 2020
(Original date unknown)

Whitbread Beer Mat 4 Front Whitbread Beer Mat 4 Back

A Whitbread beer mat (W9 x H9cm).
"Think before you drink before you drive." This Drink Drive campaign slogan started Christmas 1977.
Part of a collection given to me in September 2020
(Original date unknown circa 1980s)

Whitbread Beer Mat 5 Front Whitbread Beer Mat 5 Back

A Whitbread beer mat (W9.5 x H12cm).
"Think before you drink before you drive." This Drink Drive campaign slogan started Christmas 1977.
Part of a collection given to me in September 2020
(Original date unknown circa 1980s)