Belgium - Breweries
Dubuisson Brewery
Click on a beer glass for more information
Additional Information
Founded in 1769 by farmer Joseph Leroy, the brewery only sold its beer to the workers in the farm and to the inhabitants of the town of Pipaix where the brewery was installed. In 1931, the brothers Alfred and Amédéé Dubuisson, descendants of Joseph Leroy, decided to abandon the farm and to concentrate on the production of beer. The beers were meant to be a mix of English and Belgian beers (due to the growing success of English beers at the time), so the name of the beer was English (Bush) and the production method used both English and Belgian techniques. They originally chose the English name "Bush"as a translation of their own name (buisson, in French, is "bush") as part of their attempt to enter the British market in the 1930s.
The current brewery is still located at the same place and still owned by the Dubuisson family. In addition to the original brewery in Pipaix, the brewery has, since 2000, started two microbreweries, one in Louvain la Neuve and one in Mons.
Some of the Brewery's Range
Bush-Beer - Created in 1933, re-named as Bush Amber in 1998 and then re-named as below.
Bush Caractère - Created in 1933 under the name "Bush-Beer" later "Bush Amber", it is one of the oldest Belgian special beers and the flagship of the Dubuisson Brewery.
Surfine - First brewed in 1930s and marketed until the 1950s. It had a rebirth in 2014.
Bush de Noël - Introduced in 1991 as a Christmas seasonal beer.
Bush Triple - Created in 1998 under the name Bush Blonde to celebrate the 65th anniversary of Bush Caractère. Re-named in 2008.
Cuvée Des Trolls - First brewed in 2000.
Bush de Nuits - First brewed in 2008, Bush de Noël maturated in wooden casks that have contained Bourgogne from Nuits-St-Georges.
Pêche Mel'Bush - First brewed in 2009.
Rasta Trolls - First brewed in 2018.
Fram'Bush - First brewed in 2022.
Bush Prestige - Bush Caractère maturated in oak barrels for 6 months.
Bush de Charmes - Bush Triple maturated in oak casks that have contained white Burgundy wine, from Charmes Meursault.
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.
Surfine
Logo & Font
Circa 1950s
Surfine
Logo & Font
2014 to Date
(2015 Shown)